Enhanced Hands-on Workshop

Per Benjamin

During 2023 AIFD Symposium

During a brief theoretical opening, the former World-cup Champion will share his ideas about colour and the background to his theory. Learn from him and then practice the two basic tools shared in theory as you create a sustainable design from a wide range of flowers in this intensive workshop.


The World of Colour according to Per Benjamin
will be held during the 2023 AIFD® Symposium.

Wednesday, July 5, 2023
4:00 p.m. - 6:30 p.m.
Chicago Hilton

Remember to Bring your Tools!

  3:30 p.m. Registration Opens
  4:00 p.m. Chair Marisa Guerrero AIFD opens the event
                   Introduce Per Benjamin
                   Demonstration and Enhanced Hands-on Design Session
  6:00 p.m. Certificates are available as designers complete the class
  6:30 p.m. Complete Enhanced Hands-on Design Session
                   Designers to clear their space to be out by 7:00 p.m.

Among Per’s Demonstrations and Teachings

Per’s work ranges from seminars to demonstrations, from judging to shop makeovers, from event decor to the occasional day in a flower shop. Since his World Cup victory, fifteen years ago, he has worked around the world in over eighty countries.

Among Per’s Competitive Accomplishments

1997   Gold Medal Swedish Championships
1998   Gold Medal Stockholm Open
2000   Gold Medal Scandinavian Championships
2002   Gold Medal Stockholm Open
2002   Gold Medal Fleurop Interflora World Cup
2003   Gold Medal Scandinavian Championships
2014   Silver Medal Singapore Garden Show

Among Per’s Professional Highlights

Designer of the Nobel Prize Banquet
Working within his company “Benjamin’s Botaniska”. In English: Benjamin’s Botanicals
Working within his educational company “Floristisk Coaching”
Working with Life3 together with Max van de Sluis

An Enhanced Hands-on Design Workshop

Proceeds to benefit the AIFD Foundation

Register for The World of Colour according to Per Benjamin when you Register for AIFD® Symposium

$179 On or Before May 15th
$199 After May 15th


"Curiosity is my driving force as a person as well as a florist. For me, the challenge is not to find the most beautiful and rare flowers but to find new ways to use the ordinary ones and show their beauty. This is often achieved by working with the flowers or colours that you like the least, to challenge your own prejudices and creativity. Not to see limits and old traditions as obstacles; but on the contrary, to see them as possibilities and inspiration to new ideas.” — Per Benjamin