There are those in our industry who are suffering from the catastrophic fires in Maui and from the devastation caused by Hurricane Idalia. Contribute what you can so that, together, we may bring hope to those in need. Our Catastrophic Fund provides Grants to assist with physical damage to property resulting from a natural disaster. Perhaps you have experienced damage to your home, your car, or your business. We encourage you to complete the Natural Disaster Assistance Grant Application. If you are a Florida Resident, the Florida Florist Endowed Fund offers an additional option.

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Remembering Frankie Shelton AIFD
and her thirty eight years in floristry.
 

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American Floral Trends® 2023-2024 highlights a collaboration of American floral color palettes, distinctive styles, and elements brought together in four collective trends. Click here to view the most recent video and delve into the pages to enhance your education on this most fascinating subject.

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and GROW with us in floral design!