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During 2025 AIFD Symposium
As an internationally recognized floral artist, Bart is known for his ability to masterfully engineer innovative and meticulously constructed floral creations. During this 4-hour master class, Bart will demonstrate how he manipulates line, form, proportion, focal points, growing points and depth to create the award-winning sculptural creations that have taken him and his talents around the world. Students will be instructed on the importance of proper placement of different materials and how placement impacts the overall aesthetic and foundation of the design.
Principles of Placement
During the AIFD Symposium
Saturday, July 12, 2025
12:30 p.m. - 5:00 p.m.
San Jacinto Ballroom
Renaissance Palm Springs Hotel
Palm Springs, California
Join 2019 FTD World Cup Champion Bart Hassam for a unique experience devoted solely to ‘where to put the flowers.’
About Bart Hassam
Bart Hassam, born in Bundaberg on the east coast of Australia, created his first wedding bouquet for a family wedding at age 13. He competed frequently in Floral Art competitions and completed a Certificate of Commercial Floristry in 1996. Bart went on to work in Japan as a floral design assistant to Japanese Floral Designer Yoko Takahashi. Bart returned to Australia in 2004 to pursue a professional floral design career. He entered competitive floristry, winning Interflora Australian Florist of the Year five times. In 2011 he won the 2011 Intercontinental | Asia Cup. In 2012, Bart became Head Designer for French Flowers in Brisbane until 2018 when he co-created Maison Fleur Floral Design, two studio flower boutiques. He exhibits, demonstrates and teaches floral design regularly in countries all around the world. In 2018, Bart was selected to represent Australia at the 2019 World Cup of Floral Design and became the eventual FTD World Cup Champion of Floral Design in Philadelphia in 2019. His presence was so well received during the 2022 AIFD Symposium in Las Vegas that he will return to the AIFD Symposium main stage in 2025 in Palm Springs and present a world-class experience to benefit the AIFD Foundation.
$ 299 Early, Early Bird Registration
Interested in Reserved Seating?
$ 399 to be Seated Up Close and Personal
If Later Registration is Preferred:
$ 349 Early Bird Registration between March 2 and May 15
$ 399 Standard Registration between May 16 and July 1
$ 429 On-Site Registration between July 2 and July 12
