Floral designers and floral enthusiasts “Discovered their Roots of Inspiration”
and creatively designed to “ Just Make It Pretty”!
The winners are among the sixty eight contestants who participated!
Take a Look!
With your support of “Just Make It Pretty” and of the Matt Wood AIFD Fund we are almost to endowment! Every donation makes a difference in reaching our goal!
Once the Matt Wood AIFD Fund reaches endowment, scholarships will be awarded to floral designers to S.H.I.N.E., experiencing continued education through a mentorship in a specialized floral industry concentration. This expertise, in a specific field of interest, offers a rare opportunity to learn from the absolute best in the floral industry. We invite you to join the many who have contributed to endow the Matt Wood AIFD Fund.
About Matt Wood AIFD
Born and raised in a small town in Mississippi, Matt Wood AIFD was inspired by the lush natural scenery and rich graceful heritage of America’s Southern states. He was particularly moved by the seasons of the year which mark not only the glorious changes in the physical world, but moments in our lives as well. He was honored with the prestigious Design Influence Award from the American Institute of Floral Designers which recognized Matt’s exceptional talents, incredible sense of color and texture, as well as his immense creativity. As a floral artist, he expressed his designs in fresh, dried, permanent botanicals and combinations of these varied mediums. Matt inspired and influenced numerous leading floral companies to include Winward International and the Knud Nielsen Company. With these incredible gifts, his design philosophy was simple, “Just Make It Pretty!”
“Years ago when I was developing my own style, I asked a designer whom I highly respected his advice. That designer was Joe Smith AIFD. He joyfully shared ‘just make it pretty.’ Simply stated, those few words define my work .” —Matt Wood
The AIFD Foundation expresses appreciation to the floral designers and floral enthusiasts who "Discovered their Roots of Inspiration" and shared their incredible talents to “Just Make It Pretty” to lead the Matt Wood AIFD Fund closer to endowment.
The AIFD Foundation expresses appreciation to each and every floral designer and floral enthusiast who took the time to “Discover their Roots of Inspiration” to "Just Make it Pretty” and contributed most generously to help lead the Matt Wood AIFD Fund closer to endowment. Our heartfelt appreciation also goes to those who chose to contribute without competing.
68 entries were received and found their way to be reviewed by the esteemed Qualifying Jury. From this review, 37 entries were qualified based on quality of image, an overview of the design and the interpretation of theme. The 37 qualified entries moved forward to the prestigious Panel of Judges to be evaluated to a scale of points based on Design Elements and Principles with points additionally considered for interpretation of theme. The entire process was completed with jury and judges only knowing the entry number. A thorough review of the scoring was completed prior to announcement.
As a result of this process the Top Ten were determined, naming the First, Second and Third Place Winners!
The AIFD Foundation expresses appreciation
To each of the 68 contestants who discovered their roots of inspiration, we celebrate your talent and appreciate your donation that will lead the Matt Wood AIFD Fund to endowment.
To the qualifying jury and panel of judges, Matt worked with you on a variety of projects and respected you so. Your understanding of the elements and principles of design and your lifetime of achievement elevated the standards of this contest. Thank you for generously sharing your time and expertise so that these contestants may learn from this experience.
To Winward International, Knud Nielsen Company and Alexandra Farms, companies invited to sponsor the prizes because of their long term relationship with Matt, We express our heartfelt appreciation for your generous support. Each opportunity will expand education for those most deserving of these awards.
To Mark Anderson of FloristWare, thank you for sharing your creative brilliance that led to providing technology and updated processes to this contest at no cost to the AIFD Foundation.
To AIFD Foundation Trustee Charlie Groppetti AIFD, Matt Wood AIFD Fund Development Chair and Chair of this Contest, we thank you for for the very idea and concept, for the experience and enthusiasm that you bring to each detail and for the care and concern that you bring to each entry. We are most grateful for your generosity of spirit and the time you shared to ensure success.
Some Fun Facts about this Year’s Contest!
There were 68 entries
37 entries were qualified by the Jury
1 Jury Member was the 2020 Third Place Winner - Paul Miller AIFD
A tiebreaker for First Place required a second review by the Panel of Judges
One of the Judges was the 2020 First Place Winner - Rene’ Van Rems AIFD
Only one point separated First, Second, Third and Fourth places
One of last year’s Top Ten is the First Place Winner of this year’s contest
Four designers from last year’s Top Ten return to the Top Ten for 2021
There is a tie for Seventh Place in the Top Ten
There is also a tie for Tenth Place in the Top Ten
There were also numerous designers that did not qualify last year that returned and are now among our finalists this year.
That is the most commendable fact of this contest.
Introducing the 2021 Flip Book! Take a look!
In the 37 images that you will see, is a selection of designs
qualified by the jury and evaluated by the judges.
We encourage you to take a moment to study what others see as “Pretty”
in that what seems to be a simple statement is truly an in-depth subject!
May we all learn from the shared designs and pass it on
to others to expand the creative process remembering to always
“Just Make It Pretty”!
Prizes awarded to the First, Second, and Third Place Winners.
The First Place Winner will receive the following prizes:
$500 (US) Cash Prize made possible by Winward International
$500 (US) Product Shipment made possible by Winward International
$500 (US) Product Shipment made possible by Knud Nielsen
300 Alexandra Farms Garden Roses of your choice pending availability
The Second Place Winner will receive the following prizes:
$350 (US) Cash Prize made possible by Winward International
$300 (US) Product Shipment made possible by Winward International
$300 (US) Product Shipment made possible by Knud Nielsen
200 Alexandra Farms Garden Roses of your choice pending availability
The Third Place Winner will receive the following prizes:
$150 (US) Cash Prize made possible by Winward International
$200 (US) Product Shipment made possible by Winward International
$200 (US) Product Shipment made possible by Knud Nielsen
100 Alexandra Farms Garden Roses of your choice pending availability
The AIFD Foundation expresses appreciation to these companies for making these prizes possible:
The Official Rules are available in these languages: