“Just Make It Pretty”


With your support of “Just Make It Pretty” and of the Matt Wood AIFD Fund we are almost to endowment! Every donation makes a difference in reaching our goal!

Contribute without Competing to help endow the Matt Wood AIFD Fund


Once the Matt Wood AIFD Fund reaches endowment, scholarships will be awarded to floral designers to S.H.I.N.E., experiencing continued education through a mentorship in a specialized floral industry concentration. This expertise, in a specific field of interest, offers a rare opportunity to learn from the absolute best in the floral industry. We invite you to join the many who have contributed to endow the Matt Wood AIFD Fund.

About Matt Wood AIFD

Born and raised in a small town in Mississippi, Matt Wood AIFD was inspired by the lush natural scenery and rich graceful heritage of America’s Southern states. He was particularly moved by the seasons of the year which mark not only the glorious changes in the physical world, but moments in our lives as well. He was honored with the prestigious Design Influence Award from the American Institute of Floral Designers which recognized Matt’s exceptional talents, incredible sense of color and texture, as well as his immense creativity. As a floral artist, he expressed his designs in fresh, dried, permanent botanicals and combinations of these varied mediums. Matt inspired and influenced numerous leading floral companies to include Winward International and the Knud Nielsen Company.  With these incredible gifts, his design philosophy was simple, “Just Make It Pretty!”

“Years ago when I was developing my own style, I asked a designer whom I highly respected his advice. That designer was Joe Smith AIFD. He joyfully shared ‘just make it pretty.’ Simply stated, those few words define my work .” —Matt Wood



Prizes will be awarded to the First, Second, and Third Place Winners.

The First Place Winner will receive the following prizes:

The Second Place Winner will receive the following prizes:

The Third Place Winner will receive the following prizes:


The AIFD Foundation expresses appreciation to these companies for making these prizes possible:

Official Rules

The Official Rules are available in these languages:

Download Rules (in multiple languages) Here

In Appreciation


We express appreciation to FloristWare for the development of the contest processes.