DESIGN CONTEST


“Just Make It Pretty”


2020

“Just Make It Pretty”... and they did!
 

Born and raised in a small town in Mississippi, Matt Wood AIFD was inspired by the lush natural scenery and rich graceful heritage of America’s Southern states. He was particularly moved by the seasons of the year which mark not only the glorious changes in the physical world, but moments in our lives as well. He was honored with the prestigious Design Influence Award from the American Institute of Floral Designers which recognized Matt’s exceptional talents, incredible sense of color and texture, as well as his immense creativity. As a floral artist, he expressed his designs in fresh, dried, permanent botanicals and combinations of these varied mediums. Matt inspired and influenced numerous leading floral companies to include Winward International and the Knud Nielsen Company.  With these incredible gifts, his design philosophy was simple, “Just Make It Pretty!”
 

“Years ago when I was developing my own style, I asked a designer whom I highly respected his advice. That designer was Joe Smith AIFD. He joyfully shared ‘just make it pretty.’ Simply stated, those few words define my work .” —Matt Wood
 


In the spirit of Matt’s philosophy and to endow the Matt Wood AIFD Fund, the AIFD Foundation expresses heartfelt appreciation to the  floral designers and floral enthusiasts that showed us what “just make it pretty” means to you!



The AIFD Foundation expresses appreciation to each and every floral designer and floral enthusiast who took the time to “just make it pretty” and contributed most generously to help endow the Matt Wood AIFD Fund. A thank you also goes to those who chose to contribute, preferring not to compete.

197 entries were received and found their way to be reviewed by the esteemed Qualifying Jury. From this review, 58 entries were qualified based on quality of image, an overview of the design and the interpretation of theme. The 58 qualified entries moved forward to the prestigious Panel of Judges to be evaluated to a scale of points based on Design Principles and Elements with points additionally considered for interpretation of theme. The entire process was completed with jury and judges only knowing the entry number. A thorough review of the scoring was completed prior to announcement.

As a result of this process Top Ten were determined, naming the the First, Second and Third Place Winners!

The AIFD Foundation expresses appreciation

"Every contestant should be proud to have participated in this global contest. Throughout the contest, I was fascinated how the topic, “just make it pretty,” a topic that is often dismissed as superfluous in the design world, could spark such lively debate. This tells me that there is still a lot to learn on the subject of “pretty.” In his simple statement, I believe that Joe Smith AIFD was attempting to teach us so much more. The education of this concept continued with Matt Wood AIFD and now through these contestants.” 
— Charlie Groppetti AIFD

We are the fortunate ones to design florals to commemorate occasions and oftentimes highlight no occasion at all. Many express their innermost feelings through flowers. Others see beauty through flowers, inviting us into their homes and places of business. During these most challenging times, we have seen many turn to flowers to remind a loved one or friend that though distance separates, they are truly close in heart. Let us take a moment to be reminded that there are opportunities everyday to “Just Make It Pretty.” 

We invite you to take a look!

In these 58 designs, you will see an incredible array of varying points of view of “pretty.” Some designs reflect more classic viewpoints while others explore new territories. There will be designs you personally prefer over others. You will praise designs different from your colleagues’ favorites and that perhaps is just what makes “pretty” so intriguing. Enjoy!  


Prizes
 

First Place Winner will receive the following prizes:
• $500 (US) Cash Prize made possible by Winward International
• $500 (US) Product Voucher made possible by Winward International to use towards available Winward product
• $500 (US) Product Voucher made possible by Knud Nielsen to use towards available Knud Nielsen product
• 300 Alexandra Farms Garden Roses of your choice pending availability
• “The Seasonal Home” a 180 page floral design book authored by Matt Wood AIFD
Second Place Winner will receive the following prizes:
• $350 (US) Cash Prize made possible by Winward International
• $300 (US) Product Voucher made possible by Winward International to use towards available Winward product
• $300 (US) Product Voucher made possible by Knud Nielsen to use towards available Knud Nielsen product
• 200 Alexandra Farms Garden Roses of your choice pending availability
• “The Seasonal Home” a 180 page floral design book authored by Matt Wood AIFD
Third Place Winner will receive the following prizes:
• $150 (US) Cash Prize made possible by Winward International
• $200 (US) Product Voucher made possible by Winward International to use towards available Winward product
• $200 (US) Product Voucher made possible by Knud Nielsen to use towards available Knud Nielsen product
• 100 Alexandra Farms Garden Roses of your choice pending availability
• “The Seasonal Home” a 180 page floral design book authored by Matt Wood AIFD

Sponsors
 

The AIFD Foundation expresses appreciation to these companies for making these prizes possible:
 

Official Rules
 

Download Rules Here

  

To Donate

Once the Matt Wood AIFD Fund reaches endowment, scholarships will be awarded to floral designers to S.H.I.N.E., experiencing continued education through a mentorship in a specialized floral industry concentration. This expertise, in a specific field of interest, offers a rare opportunity to learn from the absolute best in the floral industry. We invite you to join the many who have contributed to endow the Matt Wood AIFD Fund.

Click Here To Donate: