During 2023 AIFD Symposium
During a brief theoretical opening, the former World-cup Champion will share his ideas about colour and the background to his theory. Learn from him and then practice the two basic tools shared in theory as you create a sustainable design from a wide range of flowers in this intensive workshop.
Wednesday, July 5, 2023
4:00 p.m. - 6:30 p.m.
Among Per’s Demonstrations and Teachings
Per’s work ranges from seminars to demonstrations, from judging to shop makeovers, from event decor to the occasional day in a flower shop. Since his World Cup victory, fifteen years ago, he has worked around the world in over eighty countries.
Among Per’s Competitive Accomplishments
1997 Gold Medal Swedish Championships
1998 Gold Medal Stockholm Open
2000 Gold Medal Scandinavian Championships
2002 Gold Medal Stockholm Open
2002 Gold Medal Fleurop Interflora World Cup
2003 Gold Medal Scandinavian Championships
2014 Silver Medal Singapore Garden Show
Among Per’s Professional Highlights
Designer of the Nobel Prize Banquet
Working within his company “Benjamin’s Botaniska”. In English: Benjamin’s Botanicals
Working within his educational company “Floristisk Coaching”
Working with Life3 together with Max van de Sluis
Proceeds to benefit the AIFD Foundation
$179 On or Before May 15th
$199 After May 15th
"Curiosity is my driving force as a person as well as a florist. For me, the challenge is not to find the most beautiful and rare flowers but to find new ways to use the ordinary ones and show their beauty. This is often achieved by working with the flowers or colours that you like the least, to challenge your own prejudices and creativity. Not to see limits and old traditions as obstacles; but on the contrary, to see them as possibilities and inspiration to new ideas.” — Per Benjamin