DESIGN CONTEST


“Just Make It Pretty”


2020

“Just Make It Pretty”... and they did!
 

Born and raised in a small town in Mississippi, Matt Wood AIFD was inspired by the lush natural scenery and rich graceful heritage of America’s Southern states. He was particularly moved by the seasons of the year which mark not only the glorious changes in the physical world, but moments in our lives as well. He was honored with the prestigious Design Influence Award from the American Institute of Floral Designers which recognized Matt’s exceptional talents, incredible sense of color and texture, as well as his immense creativity. As a floral artist, he expressed his designs in fresh, dried, permanent botanicals and combinations of these varied mediums. Matt inspired and influenced numerous leading floral companies to include Winward International and the Knud Nielsen Company.  With these incredible gifts, his design philosophy was simple, “Just Make It Pretty!”
 

“Years ago when I was developing my own style, I asked a designer whom I highly respected his advice. That designer was Joe Smith AIFD. He joyfully shared ‘just make it pretty.’ Simply stated, those few words define my work .” —Matt Wood
 


In the spirit of Matt’s philosophy and to endow the Matt Wood AIFD Fund, the AIFD Foundation expresses heartfelt appreciation to the  floral designers and floral enthusiasts that showed us what “just make it pretty” means to you!


The AIFD Foundation expresses appreciation to each and every floral designer and floral enthusiast who took the time to “just make it pretty” and contributed most generously to help endow the Matt Wood AIFD Fund. A thank you also goes to those who chose to contribute, preferring not to compete.

All entries will find their way to be reviewed by the esteemed Qualifying Jury. Qualified entries will move forward to the prestigious Panel of Judges to be evaluated according to the Principles and Elements of Design with points additionally considered for interpretation of theme. The top three winners will be announced on November 4th!

“We are thrilled with the success of this contest. We feel that the creativity brought forward will illustrate pretty and open discussion on a topic referenced decades ago” shared Matt Wood Fund Development Chair Charlie Groppetti AIFD. “Many have been inspired over the years, when American designer Joe Smith AIFD stated so simply to “just make it pretty”. Perhaps on the surface it seems simple when it is truly quite complex.”

Who will be the next designer to follow in Matt Wood’s footsteps to help define “pretty”? Stay tuned and watch for updates on this website and on our Facebook and Instagram!

Prizes
 

First Place Winner will receive the following prizes:
• $500 (US) Cash Prize made possible by Winward International
• $500 (US) Product Voucher made possible by Winward International to use towards available Winward product
• $500 (US) Product Voucher made possible by Knud Nielsen to use towards available Knud Nielsen product
• 300 Alexandra Farms Garden Roses of your choice pending availability
• “The Seasonal Home” a 180 page floral design book authored by Matt Wood AIFD
Second Place Winner will receive the following prizes:
• $350 (US) Cash Prize made possible by Winward International
• $300 (US) Product Voucher made possible by Winward International to use towards available Winward product
• $300 (US) Product Voucher made possible by Knud Nielsen to use towards available Knud Nielsen product
• 200 Alexandra Farms Garden Roses of your choice pending availability
• “The Seasonal Home” a 180 page floral design book authored by Matt Wood AIFD
Third Place Winner will receive the following prizes:
• $150 (US) Cash Prize made possible by Winward International
• $200 (US) Product Voucher made possible by Winward International to use towards available Winward product
• $200 (US) Product Voucher made possible by Knud Nielsen to use towards available Knud Nielsen product
• 100 Alexandra Farms Garden Roses of your choice pending availability
• “The Seasonal Home” a 180 page floral design book authored by Matt Wood AIFD

Sponsors
 

The AIFD Foundation expresses appreciation to these companies for making these prizes possible:
 

Official Rules
 

Download Rules Here

  

To Donate

Once the Matt Wood AIFD Fund reaches endowment, scholarships will be awarded to floral designers to S.H.I.N.E., experiencing continued education through a mentorship in a specialized floral industry concentration. This expertise, in a specific field of interest, offers a rare opportunity to learn from the absolute best in the floral industry. We invite you to join the many who have contributed to endow the Matt Wood AIFD Fund.

Click Here To Donate: